Rooted locally
An identity shaped in Essaouira by the Atlantic, local craft and Amazigh culture.
AÏDÏ Essaouira
For the love of dogs, from Essaouira.
A Moroccan care, fragrance and accessories brand where usefulness meets character.
Our name
AÏDÏ
AÏDÏ means “dog” in Amazigh. A simple, essential word chosen to express the bond at the heart of the brand.
Born in Essaouira, AÏDÏ brings care, fragrance and accessories into one world: warm, functional and deeply inspired by Morocco.
Our inspiration
Essaouira, our starting point.
The light, natural materials, vivid colours and rhythm of the city shape AÏDÏ’s identity. That inspiration becomes collections made for real life with a companion.
What guides us
Essentials with a story.
Thoughtful care
Essentials designed to make everyday rituals gentle, simple and considered.
Distinct character
Useful objects with clean lines, confident colour and a singular point of view.
A meaningful gesture
Every order supports Kandy Chats.
For every completed order, AÏDÏ donates 10 DH to Kandy Chats, at no extra cost to you. A simple commitment to support an association working for cats.
Discover Kandy Chats ↗
The AÏDÏ world
