Rooted locally
An identity shaped in Essaouira by the Atlantic, local craft and Amazigh culture.
Aïdi Essaouira
For the love of dogs, from Essaouira.
A Moroccan care, fragrance and accessories brand where usefulness meets character.
Our name
Aïdi
Aïdi means “dog” in Amazigh. A simple, essential word chosen to express the bond at the heart of the brand.
Born in Essaouira, Aïdi brings care, fragrance and accessories into one world: warm, functional and deeply inspired by Morocco.
Our inspiration
Essaouira, our starting point.
The light, natural materials, vivid colours and rhythm of the city shape Aïdi’s identity. That inspiration becomes collections made for real life with a companion.
What guides us
Essentials with a story.
Thoughtful care
Essentials designed to make everyday rituals gentle, simple and considered.
Distinct character
Useful objects with clean lines, confident colour and a singular point of view.
The Aïdi world